Amani Pure is a haircare line that focuses on empowering black women to love their natural hair and taking care of them with what nature offers. We Want women to feel beautiful and loved while using these products carefully crafted for them. Amani pure cares about them.
Deliverables:
-Brand identity
-Stationary
-Illustrations
About The Brand
Amani Pure’s commitment is deeply rooted in providing safer and healthier alternatives, countering the harmful chemicals prevalent in women’s care products, particularly those designed for Black women. Founded by a visionary from the Congo, Amani Pure is set to launch its revolutionary hair care line in September 2024, heralding a new era of holistic and empowering hair care for Black women.
Stationary
Moodboard
Sketches and Logo Evolution
Color Palette
Packaging
Imagery and Social Media
Illustration design
